Less smoke.More system.
I'm JC, a marketing advisor. I connect your ads, your website, your CRM and your reporting so marketing turns into sales.
Book a 30-minute call
You’re not missing marketing.
You need what you already do to work together. When the ad, the page, the CRM and the follow-up don't talk, the sale falls through the gap.
The missing piece
Pick where you think the sale is dropping. I’ll tell you what usually happens, what I’d do and how we’d measure it.
- What you see
- You spend each month on Google or Meta and don’t know how many sales came from them.
- What usually happens
- Campaigns are optimized for clicks or cheap leads, not for customers. No one links the ad to what happens next.
- What I’d do
- I rebuild the campaign structure around intent, split search from prospecting and send the platform the sale signal, not just the form fill.
- How we measure
- Cost per qualified opportunity and per sale, not just CPC or CTR.
- What you see
- Traffic comes in, but almost nobody reaches out.
- What usually happens
- The page doesn’t say in five seconds what you sell, who it’s for, and what to do next.
- What I’d do
- One landing per search intent, with a single clear next step and real proof you can do the job.
- How we measure
- Conversion rate by page and traffic source in GA4.
- What you see
- You get leads that don’t respond or aren’t relevant.
- What usually happens
- The form asks too little or too much, and doesn’t filter who’s worth calling first.
- What I’d do
- Questions that qualify without scaring people off, phone and email validation, and an automatic reply within minutes.
- How we measure
- Percentage of leads contacted and percentage of leads qualified.
- What you see
- Leads live in email, WhatsApp and an Excel sheet.
- What usually happens
- There’s no single place where marketing and sales see the same lead with its history.
- What I’d do
- I set up HubSpot or ActiveCampaign (I'm a partner of both), or Salesforce and Zoho if you already use them, with stages your team will actually use, automatic assignment and the fields that matter.
- How we measure
- Leads by stage, time in each stage and open opportunities.
- What you see
- Your team takes hours or days to reply, or replies once and stops.
- What usually happens
- Follow-up relies on someone’s memory, not a process.
- What I’d do
- Defined response times, reminders, email and WhatsApp sequences, and alerts when a lead cools down.
- How we measure
- Time to first contact and lead-to-appointment rate.
- What you see
- Each platform says it worked and none matches your sales.
- What usually happens
- GA4, Tag Manager, platforms and the CRM aren’t connected.
- What I’d do
- Measurement plan, well‑named events in Tag Manager, conversions imported from the CRM and a clear dashboard.
- How we measure
- Sales and opportunities by channel in a single dashboard.
What I do
Eight things I solve. Each has its own page, but they work as one system: the ad brings the customer, the page convinces, the CRM follows up and the reporting tells you what worked.
- Fractional CMOStrategy, budget and, if you need it, your part-time head of marketing.See service
- Google Ads and Meta AdsCampaigns measured to the sale, not the click.See service
- SEOGet found by people ready to buy, not just browsing.See service
- Websites and landingsPages that explain what you sell and say what to do next.See service
- CRMHubSpot and ActiveCampaign partner. No lead falls through.See service
- AutomationFollow-up by email, WhatsApp and AI without losing control.See service
- ContentArticles, LinkedIn and email that attract, explain or convert.See service
- MeasurementGA4, Tag Manager and a dashboard that says which channel brings customers.See service
How I work
No packages, no 40-page proposals. Four steps and you know exactly what you'll get.
30-minute call
You tell me what you sell, to whom, and where you think the sale is falling through. No charge.
Diagnostic
I review your campaigns, website, CRM and numbers. I tell you what's broken and what isn't worth touching.
Fixed proposal
Scope, deliverables, timeline and price on one page. What's included and what isn't.
Build and measure
I build, connect and measure. Every month we review what's bringing opportunities and what to adjust.
Recent projects
Brands I've worked with on campaigns, websites, CRM or measurement. Ask me about any of them.
PVD Baja
Real estate developer in Tijuana. Meta and Google campaigns, one landing per development, CRM and automated lead follow-up.
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Más Manos
Innovation consultancy. Demand-generation campaigns, HubSpot and LinkedIn content.
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LIIV
Residential developments in Guadalajara and Mexico City. Website, campaigns and WhatsApp lead handling.
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BOMA
Developer in Yucatán. Brand positioning, bilingual website and campaigns for foreign buyers.
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Livingston
Logistics and customs brokerage. Marketing plan for Mexico, campaigns and measurement.
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Express Detailing
Mobile car detailing in Mexico City. Website, local SEO and Google Ads.
Visit site
Descriptions cover the general scope; we go through the numbers of each case on the call.
I'm JC
I've spent more than ten years between campaigns, websites, CRMs and reports. My job is to make those pieces talk to each other, so you know what's actually bringing in customers.
- Based in
- Mexico City, projects across Mexico and the US
- Partner
- HubSpot and ActiveCampaign
- Also work with
- Google Ads, Meta Ads, GA4, Tag Manager, Salesforce, Zoho
- Languages
- Spanish and English
I use AI to research and move faster. I make the decisions.
Photo: Cris Zayas
FAQ
Which companies do you work with?
SMBs and mid‑size companies, marketing and sales teams, and professionals selling their expertise. B2B and B2C. I’ve done a lot with real estate and professional services, but I’m not limited to any industry.
Are you an agency?
No. You work directly with me. When a project needs it, I bring in specialists and coordinate them.
Can you be my head of marketing?
Yes. I work as a fractional CMO, by the hour or by the month: I set the strategy and budget, coordinate vendors and your team, and review every month what is bringing in opportunities.
How do we start?
A 30‑minute call to understand your business. Then I do a diagnostic and send you a proposal with scope, deliverables, timeline, price and what I need from you.
How much does it cost?
It depends on scope and complexity. I don’t sell identical packages. Before we start you get a fixed proposal, no surprises.
Do you just advise, or do you also execute?
Both. I can design the strategy and also implement it: campaigns, landings, CRM, automations and measurement.
Are you a HubSpot partner?
Yes, HubSpot and ActiveCampaign. If you already use another platform, such as Salesforce or Zoho, I work with that too.
How long until I see results?
It depends on the piece. A well‑built campaign shows in weeks, SEO in months and a CRM as soon as your team uses it. We define what to measure from the start.
Do you work in English?
Yes. I handle projects in Spanish and English.
I'll write back within one business day to book 30 minutes.